Flint schools’ ad campaign aims to keep students

FLINT, Mich. (AP) – The Flint School District is spending $15,000 on advertising to help keep some of the more than $13.5 million in state funding the district projects it will lose over the next three years.

The Flint Journal reports the effort includes advertising on television, radio and in print media.

The effort comes after Flint closed four schools and restructured three others in an attempt to cut the district’s $15.8 million deficit. As part of the effort, the district created a TV commercial to promote its new science, technology, engineering and math school.

Flint projects it will lose 1,812 students in the next three years. Without those students the district is expected to lose more than $13.5 million in per pupil funding.