U.P.’s Stormy Kromer hat sales take off

IRONWOOD – As the formidable Upper Peninsula winter settles in, the Stormy Kromer brand is heating up.

“Stormy Kromer is looked at from the industry as an up and comer,” company owner Bob Jacquart said.

The outdoor apparel store, is not new to the market. The all American hand-crafted brand has been around since 1903. But when Jacquart Fabric Products took ownership in 2001, the company revamped its product line.

Eighty percent of the company sales come from the Stormy Kromer hat, which have become trendier over the years.

“When we bought Stormy Kromer, really all they made was a black and red hat,” Jacquart said. “We’ve added colors, and flowers, and different styles and longer ear flaps on some hats.”

Stormy Kromer’s signature caps are turning heads beyond the Midwest. There are 500 dealers nationwide selling the brand, including major outdoor retailer L.L. Bean

The company has posted a 40 percent increase in sales over last year. In part because of its expanding influence overseas. Stormy Kromer has expanded into the United Kingdom, Japan, Russia and recently picked up online sales in China.